Scaling Paid Ads to £5.39M in Sales, With 8.3x ROAS

Case Studies

Scaling Paid Ads to £5.39M in Sales, With 8.3x ROAS

The Challenge:

A leading UK-based home and lifestyle retailer had been running Google Ads campaigns without clear structure or ROAS visibility. Keywords were overlapping, audiences were unrefined, and ad spend was being spread thin.

Our Approach:

PSi DigiTech rebuilt the entire Google Ads account around a Profit-Driven Growth Framework:

Intent-Based Campaigns: Segmented search and shopping campaigns for high-buying intent.
Real-Time ROAS Tracking: Integrated data pipelines to measure true profit per SKU.
Dynamic Ad Automation: Leveraged smart bidding, custom labels, and Merchant Center optimization.
Seasonal Scaling: Automated budget allocation for high-performing months and categories.
Ad–Landing Page Alignment: Ensured every ad led to optimized, conversion-focused pages.

The brand needed a complete DTC transformation, from ad funnel setup to retention, while maintaining strong profitability.

The Result

1.27M+ clicks, 38.7K conversions, and £5.39M+ in tracked sales
Total ad spend: £644K — delivering an average 8.3x ROAS
Consistent year-over-year growth, driving sustainable profitability

Takeaway:

Through data-driven structure and ongoing optimization, PSi DigiTech transformed Google Ads from a cost center into a predictable growth engine for one of the UK’s fastest-scaling home brands.

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