How a Failing Perfume Brand Became Amazon’s Bestseller in Just 6 Months

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Case Studies

How a Failing Perfume Brand Became Amazon’s Bestseller in Just 6 Months

Goal:

Transform a struggling fragrance brand into one of Amazon India’s top performers in the perfume category, competing head-to-head with legacy and multinational labels.

Challenge:

When the brand partnered with Psi DigiTech, their Amazon business was on the verge of collapse:

No organic ranking for even branded keywords.
Negative reviews (many driven by competitor sabotage) were destroying customer trust.
Excessive ad spend with sky-high ACoS and zero profitability.
Account health issues multiple compliance flags, listing suppressions, and policy violations.
Operational inefficiencies, poor FBA planning, stockouts, and no understanding of how to scale compliantly.

The account had strong potential, but the brand lacked both the technical and strategic foundation to grow sustainably.

Strategy:

Psi DigiTech implemented a 360° Amazon turnaround plan, combining compliance restoration, creative revamp, and PPC science to build a winning foundation.

Compliance & Health Restoration: Cleared all policy violations, reinstated suppressed listings, and implemented structured account health monitoring.
Brand Reputation Rebuild: Investigated and removed false negative reviews submitted by competitors; launched authentic review-generation campaigns.
Keyword & Category Domination: Built a ranking roadmap targeting high-volume unbranded keywords using exact-match and ASIN conquesting strategies.
PPC Optimization: Shifted from aggressive auto-spend to a structured funnel: brand, competitor, category, and remarketing, reducing wasted ad spend by 58%.
Operational Scaling: Created an FBA replenishment schedule, automated restock alerts, and implemented weekly profit dashboards.

Results (Within 6 Months):

The hero product became a #1 Best Seller in the Perfume category competing directly with established global brands.
Daily sales skyrocketed from ₹2,000 → ₹5,00,000+ per day.
ACoS dropped by over 60% while maintaining category dominance.
All compliance issues resolved, restoring perfect account health.
Demand exceeded production capacity, requiring controlled throttling of ad campaigns to maintain inventory balance.

Key Takeaway:

Even in hyper-competitive categories dominated by global players, PSi DigiTech’s full-funnel Amazon approach blending operational discipline, data-driven advertising, and reputation management can turn a near-defunct brand into a national best seller within months.

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