Client Overview
A London-based e-commerce retailer specializing in luxury perfumes, skincare, and makeup. As an authorized dealer of over 100 premium brands like Paco Rabanne, YSL, Prada, and CeraVe, they had the potential to thrive but were struggling to scale.
The Challenge:
From Stagnation to Scalability
- Non-Optimized Website: Built on Magento, their website was slow, buggy, and lacked proper tracking.
- Minimal Revenue: Despite running Google & Meta Ads, their annual revenue was under £1,000.
- Failed Marketing Efforts: No structured approach—previous strategies weren’t working.
The Solution:
Profit-First Marketing & AI-Powered Scaling
Website Revamp & Conversion Rate Optimization
- Migrated to Shopify, creating a high-converting, fast, and user-friendly e-commerce store.
Data-Driven Product Categorization
- Segmented 500+ products into 3 categories (A, B, C) based on pricing, stock levels, and offline demand.
Hyper-Personalized AI Campaigns
- Category A products were marketed using pain-point-driven ads, presenting them as solutions rather than products.
- Performance Max campaigns based on categories uncovered hidden winning products from B & C.
- Purchase Intent-based keywords targeted high-converting audiences.
Profit-Driven Bidding Strategy
- Built a margin model to prioritize high-profit products.
- Used AI-based bidding combined with business intelligence to maximize returns.
The Results:
A Massive Turnaround in Just 3 Years
- Year 1: £100,000 revenue | 9.5x ROAS
- Year 2: £315,000 revenue | 10x ROAS
- Year 3: £512,000 revenue | 11x ROAS
🔥 Over 500x revenue growth from Year 0 to Year 3!
Key Takeaways:
What Other Brands Can Learn
- Profitability > Vanity Metrics – Focus on margin, not just revenue.
- Website Optimization is Non-Negotiable – Ads drive traffic, but a high-converting site seals the deal.
- AI + Human Expertise = Winning Strategy – Smart automation enhances performance when combined with business acumen.
Final Thoughts
This strategy isn’t exclusive to beauty brands—it can be applied to any e-commerce business looking to scale profitably. 🚀
Looking to unlock hidden growth in your e-commerce store?
