How a Failing Perfume Brand Became Amazon’s Bestseller in Just 6 Months
Case Studies How a Failing Perfume Brand Became Amazon’s Bestseller in Just 6 Months Goal: Transform a struggling fragrance brand into one of Amazon India’s top performers in the perfume category, competing head-to-head with legacy and multinational labels. Challenge: When the brand partnered with Psi DigiTech, their Amazon business was on the verge of collapse: […]




