How a UK Home & Lifestyle Brand Turned a £10K Store into a £7M+ Success Story

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Case Studies

How a UK Home & Lifestyle Brand Turned a £10K Store into a £7M+ Success Story

The Challenge:

A leading UK-based home and lifestyle retailer had strong products but a website that simply didn’t convert. The store was generating minimal annual revenue — less than £10,000 a year — and a conversion rate of just 0.5%. Despite steady ad traffic, the customer journey was clunky, slow, and uninspiring.

Our Approach:

PSi DigiTech executed a complete CRO-focused transformation — a full rebuild combining conversion psychology, UX/UI optimization, and advanced analytics.

Frictionless User Flow: Simplified checkout and decluttered navigation.
High-Converting Design: Rebuilt product pages with A/B-tested copy, improved imagery, and clear CTAs.
Mobile Optimization: Re-engineered the mobile experience for instant load and intuitive browsing.
Behavioral Analytics: Installed full funnel tracking, heatmaps, and on-page event tracking to continuously test and improve.
Trust-Driven UI Elements: Added reviews, guarantees, and consistent visual branding to reinforce confidence.

The Result

The impact was dramatic and sustained:

Conversion rate soared from 0.5% → 4% (an 8x increase)
Annual revenue jumped from <£10K → £2M+
Lifetime sales crossed £7M+
Organic and paid traffic both showed consistent upward trends post-launch

Takeaway:

With a laser focus on user experience and data-led CRO, PSi DigiTech transformed an underperforming website into a high-conversion, multimillion-pound DTC growth engine.

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