From Buy Box Battles to Business Breakthrough, How We Turned a Struggling Fragrance Brand into a Profitable Amazon Success Story

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Case Studies

From Buy Box Battles to Business Breakthrough, How We Turned a Struggling Fragrance Brand into a Profitable Amazon Success Story

Goal:

Build a stable and profitable Amazon business in a category plagued by price competition, hijacked listings, and repeated policy violations triggered by unauthorized sellers.

Challenge:

The brand was facing multiple layers of operational chaos:

Buy Box instability due to unauthorized resellers listing under the same ASINs.
Listing suppressions and compliance flags caused by competitor abuse and policy complaints.
Volatile pricing across SKUs that damaged both margin and customer trust.
Multiple buyer accounts and fragmented seller data made consistent advertising and inventory planning difficult.

The result: high ad costs, frequent listing downtime, and unpredictable revenue cycles.

Strategy:

PSii DigiTech built a full stabilization and control system for the account to re-establish compliance, consistency, and sustainable sales growth:

Buy Box Protection: Conducted a complete ASIN audit and removed hijackers using brand ownership proof, trademark filings, and brand registry enforcement.
Pricing & Policy Compliance: Aligned all SKUs under unified pricing, ensuring adherence to Amazon’s fair-pricing algorithm.
Listing Recovery & Safety: Reinstated blocked ASINs through detailed Plan-of-Action submissions and constant monitoring for competitor flagging attempts.
Account Structure Optimization: Consolidated fragmented buyer accounts under a single brand registry-linked entity for better control and reporting.
Advertising Relaunch: Rebuilt Sponsored Products, Brands, and Display campaigns with SKU-level segmentation focused on high-margin fragrances.

Results:

100% Buy Box ownership across all primary ASINs.
Zero listing suspensions for 6 consecutive months after remediation.
Consistent month-on-month revenue growth with a 7.4× ROAS average.
Compliance and brand control fully restored, creating a predictable and scalable Amazon operation.
Overall business stabilized, transforming a reactive, crisis-driven account into a reliable revenue channel.

Key Takeaway:

Even in categories prone to hijacking, price wars, and policy abuse, structured compliance defense and ad-account discipline can convert an unstable Amazon presence into a resilient, revenue-driven business.

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