How a Suspended Pharmacy Brand Scaled to £100K a Month in Just 6 Months

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Case Studies

How a Suspended Pharmacy Brand Scaled to £100K a Month in Just 6 Months

Goal:

Revive a suspended Amazon account and rebuild visibility for private-label supplements and skincare products, operating under strict Amazon ad and compliance restrictions.

Challenge:

The client’s account had been partially suspended due to multiple ASIN-level compliance violations related to medical claims.

Most campaigns were paused or restricted, product visibility had vanished, and sales had dropped to nearly zero.

Auto campaigns were wasting ad spend on irrelevant searches, while manual ones were underperforming due to keyword limitations.

Strategy:

Psi DigiTech implemented a complete Amazon turnaround plan focused on compliance, precision targeting, and credibility restoration:

Compliance Restoration: Collaborated with Amazon’s policy team to remove ASIN restrictions and reinstate suspended listings.
Negative Keyword Harvesting: Extracted 90 days of search term data to eliminate wasted spend and improve ad relevance.
Keyword Optimization: Transitioned to exact-match, high-intent keywords and product-focused ASIN targeting.
Sponsored Brand Revamp: Added lifestyle-driven creatives and compliant copy to regain consumer trust.

Results:

Account reinstated and full ASIN functionality restored within 4 weeks.
ACoS reduced from 52% → 18%; TACoS stabilized under 9%.
Repeat purchase rate increased by 36%.
Revenue scaled from virtually £0 to £100K+ in just 6 months.

Key Takeaway:

Even in highly regulated categories, a blend of policy alignment, precision advertising, and data-led optimization can transform a struggling or suspended Amazon account into a six-figure success story.

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